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• What Enterprise Event Leaders Actually Value in Their Event Tech in 2026 February 25, 2026
  Enterprise event technology is under new scrutiny. Event leaders are accountable for pipeline influence, deal acceleration, retention, and measurable engagement across increasingly complex portfolios. Teams are lean. Expectations from leadership are higher. Attendees are more selective. In this environment, event platforms must support operational discipline, unified data, and consistent execution across the full event lifecycle. […]
• Cvent Alternatives: Event Platforms to Consider for Virtual and Hybrid Events February 23, 2026
  As enterprise event programs grow more complex, many teams find themselves reassessing their event technology stack. For organizations running virtual events, hybrid conferences, field programs, and global flagships, the question is no longer just about features. It’s about scalability, data unification, and measurable business impact. Search interest in Cvent alternatives reflects this shift. Teams are […]
• Sponsor Playbook: Using Onsite Data to Prove and Guarantee Event ROI February 19, 2026
  Sponsors no longer measure success by logo placement or booth traffic alone. They expect proof. Pipeline clarity. Revenue impact. A clear line between engagement and business outcomes. At the same time, event leaders are operating in what the 2026 State of Events Benchmark Report describes as an optimization era, where growth is disciplined, and accountability […]
• Event Industry Trends 2026: What Event Professionals Are Reporting February 18, 2026
  Events have moved into a new phase of maturity. After years of recovery, experimentation, and rapid expansion, 2026 reflects a more disciplined, strategic environment. Event programs are expected to influence pipeline, accelerate deals, strengthen customer relationships, and clearly demonstrate business impact. The 2026 State of Events Benchmark Report captures this shift through the perspectives of […]
• How to Write a Conference Speaker Bio (Examples + Template) February 18, 2026
  A great conference speaker bio is more than a formality. It’s a marketing tool that can influence whether someone registers for your event. In a competitive market where attendees have dozens of options for their time, a well-crafted bio builds trust, sparks curiosity, and sets the stage for meaningful engagement. For enterprise event teams, bios […]
• Top 12 Event Planning Certifications You Need To Propel Your Career February 18, 2026
  Ever wonder what CMP, CSEP, CPCE, CGMP means for event planning? Curious if event planning certifications can actually help you take your career to the next level? The post Top 12 Event Planning Certifications You Need To Propel Your Career appeared first on Bizzabo.
• 19 Brand Activation Ideas To Connect With Your Target Audience February 18, 2026
  Looking to grow awareness for your company and reach more of the consumers who really matter? These 19 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization. The post 19 Brand Activation Ideas To Connect With Your Target Audience appeared first on Bizzabo.
• Best Webinar Platforms for B2B Teams (2026 Buyer’s Guide) February 17, 2026
  Webinars are no longer side campaigns. In 2026, they are part of the operating system behind modern B2B growth. Enterprise event leaders are expected to drive measurable outcomes, not just attendance. That means choosing the right platform matters more than ever. A webinar platform is cloud-based software designed to broadcast live, simulated live, or pre-recorded […]
• Best Virtual Event Platforms for Enterprise and Hybrid Events (2026) February 13, 2026
  Virtual and hybrid events are no longer stopgaps. For many enterprise teams, they are core channels for demand generation, customer education, and year-round engagement. As budgets grow and expectations rise, event leaders are under pressure to choose virtual event platforms that can scale, integrate with the rest of the marketing stack, and support multiple event […]